Instagram has ascended to become one of the popular social media channels today. Its supporters obviously love its focus on photos and visual imagery and turn it the most common way to share them with each other.
However, the initial image sharing app has now become a business platform that can be used by anyone. You have probably seen people are making a living with the pictures they snap and share every day.
Now you may be thinking how exactly do people do that? Fret not, we have got you covered as this article is about to discuss several popular ways that you can implement immediately to earn money with Instagram.
1. Make Sponsored Post For Brands
Making sponsored posts on behalf of a brand is possibly the universal way of making money on Instagram. In this case, you will first need a fairly large following for brands to qualify you; in other words, you got to be an influencer.
An influencer is someone who has built a reputation by doing and sharing things online. They have a good following and they are able to convince their audiences about trends because of the trustworthiness they have built with their online presence.
Brands tend to partner with influencers to do sponsored posts that help spread the word about their products. Therefore, with your influencer status, you can propose to brands to help promote them in your posts.
Before you attempt to connect with brands, spend your time building up your following and engagement. If you manage to create a significant online presence, chances are big brands will reach out to you. Alternatively, you can also find brands yourself that you think match your personality and values the best.
One important thing to note, however, is that you must keep your authenticity despite making a sponsored content. This is because your followers will quickly lose interest if you appear as simply making posts for marketing purposes.
2. Do Affiliate Marketing
Affiliate marketing means you make money by selling other people’s products on Instagram. An affiliate is more focused in making sales for the partner brand in exchange for a commission, rather than just generating awareness.
Consider reaching out to one of the many online brands that offer affiliate programs. You may sign up the program with a company and try selling their product, where you get to keep a certain percentage of each sale you make.
As an affiliate, a trackable link will be given to you for the products you sell. This means that if somebody follows your link and make a purchase, the selling company will know that he/she is your customer and pay you the commission.
One problem with Instagram is that you cannot place clickable links in your posts. The only place you can put one is in your bio. This means that you probably can only promote one affiliate product at a time.
In this case, we suggest you to use your posts to promote the product by directing people with a statement like “link in profile” in your photo caption. By sending people to your bio you can encourage them to click through to the actual affiliate link.
To become a successful affiliate marketer, you need to look out for products that will connect with your followers. The general rule of thumb is to only sell products that you would buy yourself. You may also search for products that convert well for other affiliates, or those that receive good reviews from customers.
3. Promote Your Online Store
If you manage a business, you can use Instagram in the same way like any other brand to promote your business. Instagram is ideal for promoting fashion, beauty and food. Hence, it will be particularly advantageous to sell products that can be showcased with your photos.
You can create posts that gives special offers. Nevertheless, you should bear in mind the 80-20 rule because for every promotional post, you need four posts that are not promoting your product. You can still showcase your business in more general posts by emphasizing its more human side.
For instance, you could share images of your customers using the product. Alternatively, you might show your followers the behind-the-scenes happenings. They are likely to respond well to these posts that show more of your human side. You need your Instagram posts to show that you are trustworthy.
By selling your own stuff, you need not to worry about integrating other brands’ messages into your posting strategy like affiliate marketing. Better yet, you can get your own brand out there on the products you sell.
4. Sell Your Photos
Instagram is ideal for selling products that photograph well. In other words, if your products are photogenic, or you are photogenic yourself, there is a high chance that you can sell them on Instagram.
If you think you are capable to take high-quality and awesome photos, most likely people are willing to pay for your best images. However, this largely depends on your photography skills.
Thus, do not limit yourself and go all out to explore other possibilities that enhance your photos such as editing and composition. The more effort you put in these the greater the chance that you will be able to make some money from your images.
You can also promote your photography portfolio on Instagram using appropriate hashtags. Once you have established a huge enough collection of photos on Instagram you could make direct pitches to websites that you think are interested in using your pictures.
In a nutshell, Instagram can be a highly lucrative way of making money. By having reach and influence, it offers a golden opportunity for Instagram creators to explore multiple streams of potential revenue.
Once you have invested the necessary time and effort in growing an engaged audience base, there is simply no reason why you cannot make a good living solely from your Instagram posts.
There is a world of possibilities out there as creators who have amassed a large following around the content they produce. We definitely hope this blog will greatly help you in your next money-making strategy on Instagram.
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