Like most cultures, Coffee Culture is no different indeed, where you will see a group of people brought together by a common interest – Coffee. Nowadays no matter where I am, or what I am doing, coffee seems to be crying out! Coffee culture, coffee culture! We are so spoilt for choice, that it is tough to know that coffee to drink, when, where and why?
Typical Coffee Variation to Choose From
Gone would be the days when we just had the choice between an espresso and a cappuccino and now we have these combinations to choose from:
– Latte: A coffee blended with a frothed milk foam.
– Americana: Produced by adding hot water to some mug with a great deal of espresso coffee in it.
– Iced Coffee: Chilled java with a dollop of vanilla ice cream.
– Cappuccino: A cup of java covered in a layer of frothed milk foam.
– Skinny Cappuccino. Exactly the same as a cappuccino, but made with fat-free milk.
– Horizontal white: A cup of coffee with milk.
– Frappe. A coffee with ice functioned white or black.
And to make coffee even more enticing, many countries all around the globe have their own unique sets of brew, such as Kopi Luwak from Indonesia, Türk kahvesi from Turkey and Cà Phê Trứng (which incorporates an egg with the coffee!) from Vietnam. With the ever-growing choices of coffee, it lead the coffee-lovers and customers to be more aware of the beans and the ways that their coffees are brewed, and this led to a foundation of a new culture – Coffee Culture.
So What is Coffee Culture?
Right now in the coffee industry (worldwide) we are experiencing what we call the Third Wave. The First Wave is described by the way our parents had their coffee back in the days. Instant coffee was a huge breakthrough back then, and it was in every household. There was no true coffee or café culture, but it is more of an everyday drink that people enjoy before going of to work. With the advent of Starbucks in the early 70s and other commercial coffee chains, the Second Wave came whereby people would appreciate what they drink and takeaway became a common thing with the fast pace city life that people had. Espresso-based drinks such as lattes and cappuccinos also started around this era.
Right now we’re experiencing Third Wave where coffee drinkers evolved into coffee lovers / connoisseurs, of which they have become more aware of the quality of the coffee or the beans that they bought. Just because of this phenomenon, some companies would even be going as far as establishing direct trade with farmers so they could get the freshest and the best beans that they can get their hands on before their competitor does.
Along with this, consumers will also be more conscious of the quality of coffee in cafes. Consumers know what they need when they purchased a cup coffee, more than it was before and they are also far more educated. Because of this, you can find more cafes opening and much more customers visiting cafes in order to appreciate the quality of the coffee of which is what “Coffee Culture” is all about.